
Leading with strengths
Coaching, Strategy, and Technology for organizations and the people who run them.
Look at a stone cutter hammering away at his rock, perhaps a hundred times without as much as a crack showing in it. Yet at the hundred-and-first blow it will split in two, and I know it was not the last blow that did it, but all that had gone before.
Jacob Riis
Coaching and Workshops · Strategy and Operations · Research and Program Evaluation · AI Strategy and Tools · Speaking
Strengths first, for strategy, execution, and talent
Friday Advisory Partners was founded to be a different type of consultancy. We start every engagement the same way: by finding what an organization and its people already do well, and building on it, because why wouldn’t you want your team operating in their natural talents instead of fixing their weaknesses?
That holds whether the question is how a team works together, whether a program is making a difference, or where AI fits in the business.

People. Process. Tools.
Lasting performance comes from three things working together, in that order.
People
Lasting success comes when people lean into their natural talents and develop them into strengths, instead of trying to fix what they lack. We coach individuals, managers and teams to do exactly that. Coaching and workshops
Process
Clear strategy and well-defined processes put those strengths to work, and sound evaluation tells you whether the work is making a difference. Strategy and operations · Research and evaluation
Tools
Tools make good processes go fast, not the other way around. We help you decide where AI fits, and we built Backshack to deliver it. AI strategy and tools
How we work
1. Identify natural talents
We assess individual and organizational strengths to unlock potential, so teams operate by leveraging what comes naturally to them.
2. Align through coaching
Coaching helps team members, managers and executives develop natural talents into strengths that serve strategic objectives.
3. Execute with purpose
A team united by a shared goal and focused on its collective strengths, rather than fixing weaknesses, is unstoppable.
A coach changed my position, and my career
I was a 220-lb defensive lineman at Notre Dame, going up against 300-lb linemen and trying to do something that did not fit my natural talents. A teammate suggested I move to linebacker. By my junior season I was a starter, a Butkus Award candidate, and led the team in tackles.
When strengths are the foundation, success is not just possible. It is inevitable.
Jimmy Friday, Co-Founder

Before
After
Let us talk about your organization
A complimentary discovery call is the best place to start. Tell us what you are working on and we will tell you honestly whether and how we can help.
40+
years of combined experience
2
Gallup-Certified Strengths Coaches
1
approach: strengths first
We’ve also built and integrated AI platforms, and we can help you with yours. See what we’ve built at Backshack.ai.
